Who We Are
Vision
At Fitasy, we foresee a future where mobile devices drive precise 3D imaging, leading to a world rich in spatial intelligence. In the Fitasy world, each human contour is captured and transformed with the assistance of spatial AI, leaving a lasting mark on every creation starting from your mobile.
Spatial AI fuels seamless transformations—faces set the stage for glasses, hands showcase jewelry, and feet wear expertly crafted shoes. It's where human creativity meets custom manufacturing. We envisage a future where your face, your hands, your feet from the canvas to meet your custom needs.
The blend of mobile vision, spatial AI, and 3D printing will revolutionize manufacturing, supply chains and customer experience, forging new paths in franchise models. In the shared Fitasy vision, innovation thrives, weaving a tapestry of diverse and vibrant opportunities.
Mission
Fitasy set out to revolutionize the footwear industry by introducing its own technologies, developed by the MIT founding team, that democratize and decentralize the ancient industry. Our goal is straightforward: to make custom footwear accessible and affordable for all, empowering everyone to leave a lasting impression.
We are committed to sustainability, significantly reducing the carbon footprint through local production for all and embracing practices that prioritize recyclability, biodegradability, and zero waste with every step.
Our History
Fitasy began in the halls of MIT with lasting friendships and a shared vision. In 2023, these collaborators united to tackle key challenges: the waste from returned shoes in online shopping, the lack of reliable digital foot measurement apps, and the need for enhanced shoe comfort.
In response, Fitasy employed precision engineering, advanced coding, and biochemical engineering to craft shoes that deliver personal satisfaction with precise digital foot measurements when paired with AI-driven services. Fitasy has taken the first scalable steps in redefine shoe manufacturing, while considering the planet and individual needs by developing the best impression.
Fitasy: Sustainable Choice for a Better Future
Reducing Carbon Footprint
By utilizing advanced technologies like mobile scanning, AI spatial modeling, and 3D printing, we minimize material waste and energy consumption during production.
Our made-to-order approach ensures that each pair of shoes is created with precision, eliminating unnecessary waste and reducing environmental impact.
Encouraging Circular Economy Practices
We support circular economy practices by allowing customers to return unwanted shoes for responsible recycling or repurposing, keeping materials out of landfills and extending their lifecycle.
This aligns with our commitment to minimizing waste and promoting long-term environmental benefits.
Detailed Demonstrations
An exploded view of our 3D printed custom shoe
An illustration of the steps to automatically convert raw 3D data into a customized shoe lasts, which will in turn be used to produce custom shoes
An illustration of our custom fitting technology aiming to deliver the optimal experience
A example of a digital scan of a foot from the Fitasy APP
A example of a digital scan of foot with corresponding 3D model
Cross section views of an athletic shoe showing the various internal structures and shape
Digital shoe mesh (grey) and shoe cavity (green)
Fitasy utilizes GPT AI-based functionality to help users navigate